This transaction is an excellent example of the importance of excellent service even before a property is officially listed for sale. After originally meeting with the sellers and visiting the property, we advised the sellers on how to modify the property to make it as desirable as possible. With the neighboring unit already on the market for several months, we knew it would be important to price this unit aggressively in order to open and close escrow quickly. After our sellers completed the repairs, we immediately listed and began marketing to generate interest. In less than three weeks, we were able to open escrow with a solid offer. During escrow, the buyers requested a significant credit, which we were able to negotiate down to less than $1,000.00. Finally, in less than 30 days after opening escrow, the deal closed and our sellers are able to walk away from their home of 20 years knowing they maximized their investment on this Princeton Street condo.
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